Rhodes: reforestation from the air.

In the summer of 2023, Rhodes burned. Over 13'000 hectares of forest were lost — areas that do not recover on their own in this climate.

After the fire

Together with Prof. Francesco Bertolini, we proposed an answer to the island — and first funded a study by Bocconi University (Milan), which was presented to the mayor of Rhodes. The first trial phase has been running since the end of 2025: drones are spreading 3.3 million seeds over 100 hectares — exclusively endemic species, in the greatest possible diversity. Funded by the municipality of Rhodes, by us and by other companies.

The idea behind it is bigger than the pilot project: if it can be shown that burnt areas can be reforested by drone economically, the European Union and the Greek state are to fund the rest of the lost area.

Every cup plants a tree

Our reforestation projects are an integral part of our responsibility. With every purchase, you contribute to them.

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